Watches: What Makes Me Tick – Artist Mr Fidia Falaschetti

The Italian artist Mr Fidia Falaschetti says it’s probably the best deal that he’s ever made. A US collector didn’t want to pay in cash for Falaschetti’s latest work. Instead, he wanted, somewhat unconventionally in the art world, to do a trade: one new painting for one Rolex Daytona, straight from his wrist. Did Falaschetti hesitate? “Oh my god,” he laughs, still not quite believing it. “I think the painting was priced at around US$14,000, and, two years later, I think it was worth around $22,000. By then the Daytona was at about $35,000. That was a very good deal. It’s one of those collectible pieces, an asset like a work of art, but one I get to bring with me everywhere. I wouldn’t ever get rid of it. But it’s good to know I could cash it out in an emergency. Or if I saw a piece of art I like…”

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