In 1992, Mr Rick Miller and his team at Levi’s were tasked with promoting the company’s latest acquisition, Dockers. The suit had been dying a slow death since the 1960s, and the recession of the early 1990s meant companies needed non-monetary ways to retain talent. In this environment, Miller and his team saw a gleaming opportunity: why not help firms develop a new business dress code that would be more comfortable than a suit and tie?
from Mr Porter - The Journal https://ift.tt/VDGSt4q
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from Mr Porter - The Journal https://ift.tt/VDGSt4q
via IFTTT