Lifestyle: How To Be The Best Gift Giver This Holiday Season

The advent of technology has destroyed surprises. Want to know the sex of the floating foetus in utero? Ask a sonographer. Curious about how you’ll look in 30 years? Apply a TikTok filter. Need to know the end of a TV series? Binge. Hell, even phone calls aren’t a surprise any more (thanks, caller ID). It’s a shame because surprises are actually good There’s a reason why there’s a term in marketing called “surprise and delight”. Humans love surprises (good ones) because there’s something genuinely thrilling about relinquishing control and letting the universe decide. There’s also something genuinely thrilling about opening a gift, on which someone has spent time, energy and a good deal of thought.

from Mr Porter - The Journal https://ift.tt/ZyKzFYR
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