Fashion: The Colour Of Money – Which Is The Most Expensive Shade?

Would you pay more for a red sweater than the exact same style in green? Of course not. While our modern minds can happily understand why a leather jacket costs more than a polyester one, the same logic no longer applies to colours. But we didn’t always think this way. If you were a painter in the 15th century, you would know that not all pigments were created equal. Ultramarine made from lapis lazuli sourced from remote mines in Afghanistan was one of the priciest pigments, more expensive than gold, they say.

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