In a world where first impressions are formed within as little as seven seconds, confidence with colour can be a gamechanger. Visual cues inevitably influence these snap judgments. “Colour can profoundly impact people’s perceptions of a person or brand by eliciting specific emotions and associations,” says Ms Jane Boddy, a member of the Pantone Colour Institute and the former director of colour at WGSN. Its vital role in conveying identity, personality traits and cultural meanings helps explain the recent revival of colour analysis, a concept that first emerged in the 1970s.
from Mr Porter - The Journal https://ift.tt/pAk7IBH
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from Mr Porter - The Journal https://ift.tt/pAk7IBH
via IFTTT