Nothing exemplifies the modern-day fashion show as spectacle quite like a surprise celebrity cameo. In PR terms, it’s the equivalent of drawing an ace; a shrewd move that allows fashion brands to align themselves with the biggest names in entertainment, and bank on their star power for guaranteed media buzz. But while any viral moment takes on extra currency in the burgeoning metaverse, the celebrity catwalk cameo long predates the dawn of Instagram. Decades before Mr Jeff Goldblum popped up at Prada, or the late Mr Virgil Abloh cast the likes of Playboi Carti and Mr Héctor Bellerín on his runway, there was Comme des Garçons Homme Plus’ spring-summer show in Paris in 1987 – and a 26-year-old model by the name of Jean-Michel.
from Mr Porter - The Journal https://ift.tt/9itERrT
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from Mr Porter - The Journal https://ift.tt/9itERrT
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