Watches: Carl F. Bucherer: The Heritage Watch Brand Intent On Reinventing Itself

Anyone with more than a passing interest in true heritage watch brands should have one name firmly on their radar: Carl F. Bucherer. Founded in Lucerne by Mr Carl-Friedrich Bucherer and his wife, Luise, in 1888, Bucherer began as a jewellery and pocket watch retailer with a remit to supply the great and the good who flocked to the Swiss city as it blossomed into a chic resort for the world’s wealthy sophisticates.

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