Fashion: Still Living The High Life In St Moritz

“The exiled royalty, minor princes, beauties, near beauties, sportsmen and bankers of the International Set consider St Moritz the place to spend a winter holiday. It is not just because this village, tucked high in the Alps of southeast Switzerland, is world-renowned as a winter sports center, with a famous Olympic bobsled run, unparalleled ski slopes and miles of beautiful mountain trails. It is mostly because St Moritz is the most fashionable village in Europe.” That was Life magazine’s take on the Swiss ski resort back in 1947, and for many, its jet-set reputation is still its calling card, thanks to a continuous stream of rich and famous visitors (from Mr Gianni Agnelli to Mr David Bowie) and regular cinematic appearances (from Bond movies to House Of Gucci), plus its reputation for caviar parties, fur shops and winter polo matches on the frozen lake.

from Mr Porter - The Journal https://ift.tt/IpWEG3t
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