Together, the whole is more than the sum of its parts. It’s as true for artists and musicians as it is for sports teams and entrepreneurs, and it is increasingly true in the luxury world. Watch brands, in particular, have spent the past few years buddying up with all manner of outside influences, from street artists to superstar DJs. One area of crossovers has become particularly fertile: the collaboration between watchmaking and men’s style. Chopard and Kiton; H. Moser & Cie. and Undefeated; Hublot and Samuel Ross. Naturally we at MR PORTER have also taken a few steps in the same direction, with our limited edition collaboration with IWC Schaffhausen in particular. However, we felt like there was still a lot of untapped potential out there. So we’ve scratched our collective heads to come up with some hypothetical collabs that, frankly, we think would really make sense. It should be emphasised that none of these ideas is anything more than the product of our imagination and is in no way endorsed by any of the brands involved. But if wishing made it so…
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