On a bright day in June 2019, a 22-year-old woman in Dallas, Texas, decided to film herself trying kombucha for the first time. Sipping it, she pulled her face in disgust, rapidly reconsidered, then changed her mind again, before accepting the confusing allure of kombucha with a honking laugh. We know this, because she posted her reaction onto the video-sharing app TikTok. The bizarrely funny and compulsively re-watchable moment spread across the internet instantaneously – and launched the comedic career of its creator, Ms Brittany Broski, who now has more than seven million followers on the app.
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