Fashion: How Menswear Stopped Taking Itself Too Seriously

When I started working at MR PORTER as a staff writer five years ago, menswear was in the throes of what I now realise was a particularly tempestuous change. Still wading through the hangover of “#Menswear”– the Pitti peacock look of picture-perfect Italian tailoring, Panama hats, silk cravats and a Savile Row sensibility – things were slightly buttoned-up. But, as Mad Men drew to a conclusion, what we wore was beginning to diversify and relax. We weren’t sporting shirts and suits to the office exactly, and I remember glances being exchanged when an overenthusiastic new member of staff showed up in one on his first day, but there were still unspoken sartorial boundaries that couldn’t be crossed. Minimal T-shirts and muted sneakers (invariably by Common Projects) were the thing to wear. And nobody was running around with pink hair.

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