Grooming: How Many Times Should You Spritz Your Cologne? A Definitive Guide

You can learn a lot about a man by the way he gets ready. Few put as much thought into the process as model and content creator Mr Ali Gordon, whose taste in fine linens, Cartier timepieces and Italian shoes has earned him a strong following on Instagram and TikTok. It’s not the contents of his wardrobe that caught our attention, though, but his serious addiction to scent. While watching one of the style influencer’s recent TikTok videos, which showed him getting ready for an outing to the Genesis Scottish Open, we learnt that it’s possible to discharge half a bottle of eau de toilette in a single sitting.

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