Watches: Changing Times: How The Luxury Watch Is Being Reinvented For The Future

Having reasserted itself in the 1990s as a luxurious investment, after cheap quartz technology devastated the industry in the 1970s and 1980s, the spring-powered, cog-driven timepiece has found itself in a state of perpetual self-explanation under the cosh of financial downturns, mobile phones and now smartwatches. Yet against all the odds, Switzerland’s proudest export has become greater than the sum of its tiny parts.

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