Watches: Why Watches Without Hands, Dials Or Numbers Are Increasingly Popular

If you close your eyes and picture a wristwatch, you’ll likely imagine something circular and flat, with 12 numbers and two, or maybe three, hands. The traditional watch is a platonic ideal emphatically lodged in the modern psyche. Or as Mr Martin Frei, designer and co-founder at the independent watchmaker Urwerk, puts it: “It’s a pictogram ingrained in the matrix – something that society wants you to understand from childhood onwards.”

from Mr Porter - The Journal https://ift.tt/3IRleLd
via IFTTT