ERDEM’s Debut Menswear Collection Will Bring Your Wardrobe To Full Bloom

Florals for spring might not have been “groundbreaking” for The Devil Wears Prada’s Miranda Priestly, but had she seen Mr Erdem Moraliolu’s efforts for SS22, she might have been somewhat less scathing. The Canadian-born designer, who built his name on his mastery of richly embellished floral textiles and bold painterly prints, now lives in London’s Bloomsbury – a locale that has a long association with creative figures. It feels a particularly fitting habitat for a designer whose processes are defined by art and literature. “I collect books. Much of the inspiration for my collections comes from first edition books, which I tend to hunt for in auctions,” he explains. Indeed, the creative seed of this collection – which sees him apply his aptitude for colour and print to menswear for the first time – was found within the pages of Modern Nature, the diary of Mr Derek Jarman, the stage designer, cinematographer, author and Aids activist.

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