IWC SCHAFFHAUSEN’s Not-So-Big Pilot’s Watches

The challenge faced by any heritage brand is how to walk the fine line between respecting the traditions of the past and fulfilling the needs of the modern consumer.Or, to put it another way, how to stay relevant while remaining true to your roots. Nowhere is this more pronounced than in the oddly anachronworld of luxury watches. These intricate mechanical contraptions are relics of a bygone era, yoked to the past by the nature of their design. And yet this is an industry constantly on the move, beholden to many of the same market forces that drive trends in fashion. Innovation is the key to survival.

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